MKTG 540 Week 4 Midterm Exam

Page 1

1. (TCO B) Corporate responsibility includes:

2. (TCO C) The cradle to grave life cycle:

3. (TCO C) According to the IPAT formula, environmental impact is a function of:

4. (TCO D) Societal marketing:

Page 2

1. (TCOs C and D) Define the following terms and explain their relation to sustainability marketing.

1. Brundtland Report
2. Ecological footprint
3. Affluence
4. IPAT formula

2. (TCOs B and C) Please give the definition of each term.

1. Environmental marketing

2. Affluence

3. (TCO A) ) Sustainability marketing delivers solutions to people's needs that are _______, _________, ____________________, and _______________. Provide the four terms needed to complete this sentence and explain what is meant by each term

Page 3

1. (TCOs B, C, D) What are the major issues emphasized in corporate social responsibility? How are these issues related to traditional marketing and to the rise of the consumer class? How is sustainability marketing different from conventional marketing, and how is it related to it?

2. (TCOs A, B, C) What impact has conventional marketing and the encouragement of consumerism had on the world, from environmental and social perspectives? In your answer, provide responses to the following questions.

1. What are the major social and environmental concerns of the 21st Century?
2. How are the by-products of traditional marketing and these 21stcentury concerns related?
3. From a corporate social responsibility perspective, what role does business have in addressing these issues now and in the future?

3. (TCOs A and B) Your textbook describes various schools of thought in a progression towards sustainability marketing. Describe these and explain which of the various types your selection best addresses the issues outlined in the Brundtland report?