BIAM 510 Final Exam

Using Figure 2-1 in Your Text (25 points)

1. Discuss the role of BI in each of the four stages of the customer life cycle.
2. Describe the specific tools that might be appropriate for each and what questions or issues they would address. Make at least one of them a directed data mining approach.

Using the Directed Data Mining Figure Listed Below (45 points) (Lecture 3)

1. Select one of the specific tools you described in your answer to the previous question.
2. Describe for each of the 11 components what you would do to appropriately manage the process. This should include issues such as
   • resources required;
   • possible problems encountered and appropriate responses;
   • measures of project success or failure; and

Descriptions of target and input variables

Market Basket Analysis (20 points)

1. Describe the insights a market basket analysis might provide an organization.
2. Define the four measures of association rules and provide examples of each
3. What are the three types of rules, and how might they occur?

Text Analytics (20 points)

Compare and contrast the two major approaches to text analytics: bag of words and natural language processing

Write a review of your efforts (20 points)

1. Describe what you consider to be the strengths of the analysis approach you used in this iLab.
2. Describe what you consider to be the weaknesses of the analysis approach you used in this iLab
3. Develop a set of recommendations of what might be done to improve the analysis you did in this iLab. You should have at least three recommendations

Demonstrate how you would implement as many of your recommendations as you are able by redoing some of your analysis from the iLab and/or performing additional analysis. (70 points)

1. Be sure and point out which recommendations you are implementing as they occur in your work.
2. Conclude this section with a statement of how long it took you to complete the entire fina